Bancor Foundation

Bancor Foundation

Freedom of currency

Navigating in the wild west

The Bancor Foundation empowers any individual or community to benefit from blockchain technology and increase human collaboration.
I led the design of the new foundation website.

The Bancor Foundation empowers any individual or community to benefit from blockchain technology and increase human collaboration.
I led the design of the new foundation website.

Foundations for a foundation

Foundations for a foundation

For a long time, we didn’t have the time to position the foundation brand as it should be, with a clear separation between its grand vision activities and the products it supports. Through a quick sprint, we designed a fresh new identity for the foundation.

For a long time, we didn’t have the time to position the foundation brand as it should be, with a clear separation between its grand vision activities and the products it supports.
Through a quick sprint, we designed a fresh identity for the foundation.

Freedom as a basis

Freedom as a basis

The Bancor Foundation's vision is to empower people to use blockchain technology and contribute to its mass-market adoption. With this vision in mind, we decided to choose the value of 'Freedom' as our core principle.

The Bancor Foundation's vision is to empower people to use blockchain technology and contribute to its mass-market adoption. With this vision in mind, we decided to choose the value of 'Freedom' as our core principle.

freedom moodboard

Freedom moodboard

Getting a direction

Getting a direction

As we kept moving, it became clear to us how we should convey that direction into some tangible visuals. We ended up with new typography and a diverse color palette that could support the foundation activities and audiences.

As we kept moving, it became clear to us how we should convey that direction into some tangible visuals. We ended up with new typography and a diverse color palette that could support the foundation activities and audiences.

bancor foundation direction

Exploration

A new face

A new face

The foundation website was designed with this freedom state of mind. We implemented our art direction, using bold imagery and vibrant colors in order to convey the feeling of freedom.

The foundation website was designed with this freedom state of mind. We implemented our art direction, using bold imagery and vibrant colors in order to convey the feeling of freedom.

bancor foundation homepage

Homepage

Homepage

bancor community currency homepage

Homepage

Next project

Creator.eco

Creator.eco

© 2019 Itay Dreyfus.
All rights reserved. Proudly crafted in Israel.

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