Creator.eco

Creator.eco

Tokens for everyone

Tokens for everyone

Creator.eco allows content creators to easily launch their own token and give their audience a stake in their success.
I led the art direction and initiated the design of the product.

Creator.eco allows content creators to easily launch their own token and give their audience a stake in their success. I led the art direction and initiated the design of the product.

Concept kickoff

Concept kickoff

After 2 years of working on the Bancor exchange, the company decided to shift its strategy and develop a new product.
I facilitated design sprints with stakeholders and both product and marketing teams in order to achieve a better understanding of the company vision as well as to kick off the development of the product.

After 2 years of working on the Bancor exchange, the company decided to shift its strategy and develop a new product.
I facilitated design sprints with stakeholders and both product and marketing teams in order to achieve a better understanding of the company vision as well as to kick off the development of the product.

sprint

Sprinting

sprint prototype

Sprint prototype

First, content creators

First, content creators

As we decided on content creators as our target audience, we started to explore some art directions.
We wanted the brand not be bold and extrovert by its presence, but to be more on the background. Instead, we wanted to emphasize creators and their content. Content is king.Then we developed a moodboard which put the spot on the creator.

As we decided on content creators as our target audience, we started to explore some art directions.
We wanted the brand not be bold and extrovert by its presence, but to be more on the background. Instead, we wanted to emphasize creators and their content. Content is king.Then we developed a moodboard which put the spot on the creator.

mix it moodboard

Sprint prototype

creator eco logo

Creator.eco logo, designed by illustrator & designer Katya Rozenfeld.

A new home for creators

A new home for creators

The idea was to give creators a place where they could create a token and engage with their community of supporters. Creators can easily customize their page and upload content, while supporters can buy tokens and participate in discussions with both creators and other supporters.

creator eco exploration

Exploration

desktop

Final creator page

Next project

Travessey

© 2019 Itay Dreyfus.
All rights reserved. Proudly crafted in Israel.

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